Privacy Policy
Last updated: February 1, 2026
1. Introduction
Shop.Solar ("we", "us", "our") is committed to protecting the privacy of users of our Service. This Policy describes what information we collect, how we use it, and your choices. When you use features that integrate the Rewiring America API, their Privacy Policy also applies (Rewiring America Privacy Policy).
2. Information We Collect
2.1. User-Provided Data: Email address; name; ZIP code; system size, cost, production estimates; financing details; installer business information.
2.2. Automatically Collected Data: IP address; device and browser type; usage metrics; cookies and tracking technologies.
2.3. Payment Data: When you subscribe to a paid plan, payment processing is handled by Stripe, Inc. We do not store your full credit card number, CVC, or expiration date on our servers. Stripe collects and processes your payment information in accordance with their Privacy Policy. We receive and store a limited set of billing details from Stripe (such as the last four digits of your card, card brand, and billing address) for record-keeping and support purposes.
2.4. Third-Party Data: Data collected by Rewiring America when you submit inputs to their API (e.g., geolocation, home characteristics) as described in their Privacy Policy.
3. Use of Information
- Provide and improve our Service, including ROI calculations and solar proposal generation.
- Process subscription payments and manage your account.
- Communicate updates, newsletters, and marketing (with your consent).
- Analyze trends and user behavior to improve the platform.
- Detect and prevent fraud, abuse, or security incidents.
4. Sharing of Information
- Payment Processor: Stripe, Inc. for subscription billing and payment processing.
- Service Providers: Cloud hosting, analytics platforms, and email delivery services.
- Rewiring America: To the extent necessary for API functionality (incentive lookups, policy data).
- Legal Authorities: When required by law, court order, or to protect our rights.
We do not sell your personal information to third parties.
5. Cookies & Tracking
We use cookies and similar technologies for the following purposes:
- Essential Cookies: Required for authentication, session management, and CSRF protection.
- Analytics Cookies: Google Analytics and Ahrefs Web Analytics to understand usage patterns and improve the Service.
- Marketing Cookies: Google Tag Manager for conversion tracking (only with your consent).
You may disable non-essential cookies via your browser settings. Disabling essential cookies may prevent you from using authenticated features of the Service.
6. Third-Party Services
Our Service integrates with third parties including Rewiring America, Stripe, Google Analytics, and cloud hosting providers. Their own privacy policies govern their data practices. We recommend reviewing their policies for full details.
7. Data Security & Retention
We implement industry-standard security measures including encryption in transit (TLS/HTTPS), secure password hashing, API key authentication, and multi-tenant data isolation. We retain personal data only as long as necessary for the purposes described in this Policy, or as required by law. You may request deletion of your account and associated data at any time.
8. Your Rights & Choices
- Access & Correction: You may request access to or correction of your personal data by contacting us.
- Deletion: You may request deletion of your account and personal data.
- Opt-Out: Unsubscribe from marketing emails via the link in any communication.
- Cookie Controls: Adjust through your browser settings.
- Data Portability: You may request an export of your data in a machine-readable format.
9. Children's Privacy
Our Service is not directed to children under 13. We do not knowingly collect data from minors.
10. Changes to This Policy
We will post updates to this page with a new "Last updated" date. Continued use after changes signifies acceptance.
11. Contact Us
For questions about this Privacy Policy, please contact:
privacy@shop.solar